If you want to have different results, don’t read what most people read.
You see. Wall Street best-sellers and New York Times best-sellers are what most people read. And I’m pretty sure you’ve already realized the majority of them are not millionaires.
So, to become one, you need to feed your mind with different ideas. Therefore, you need to read other books.
That’s why I’m sharing the six unpopular business books helping me break the seven-figure barrier.
The Road Less Stupid by Keith Cunningham
This book showed me the importance of having a “thinking time” habit.
Most people don’t think because they don’t like to think.
Instead of thinking by themselves about how they can reach their goals and find solutions to their problems, they try to find answers elsewhere (like in books). That’s a good thing, but reading is not enough to solve your business problems, you need to think about them.
If you don’t believe me, then you can believe my friend, Warren:
“I insist on a lot of time being spent thinking, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business. I do it because I like this kind of life.”Warren Buffett
Thinking is a critical activity and skill when you are an entrepreneur. It will help you reach your goals faster and in more efficient ways, but it will also help you make fewer mistakes, saving you a lot of headaches.
Also, to reach the seven figures, you’ll need to think, a lot. Following roadmaps and formulas in books and courses is not going to cut it.
80/20 Sales and Marketing by Perry Marshall
The 80/20 rule (or Pareto Principle) is extremely powerful in business.
It says that 80% of the consequences are the result of 20% of the causes. For instance, if you analyze your daily business to-do list with an 80/20 focus, you’ll discover that 20% of its items are responsible for 80% of your outcomes in business.
If you want to break the seven-figure barrier, you should constantly analyze every item in your schedule.
This idea is critical when you think in terms of business productivity because it primes you to select and prioritize factors and activities that will bring the most significant result for your business.
But wait a minute.
Perry Marshall took this concept further in his book 80/20 Sales and Marketing. He shows us that the Pareto Principle lives within the Pareto Principle infinite times. It is fractal.
What does that mean? It means there is also an 80/20 rule within the 20% and another within the 20% of the 20%. And so on.
In easy-to-digest numbers, this means, for example, that 64% of the consequences are the result of 4% of the causes.
How powerful is that!
Understanding the fractal nature of the 80/20 rule is essential when analyzing your priorities, schedule, and business processes.
Read Perry Marshall’s book right now.
No B.S. Time Management for Entrepreneurs by Dan Kennedy
Dan Kennedy is a time management nazi.
He is so obsessed with productivity that he doesn’t even have an email or a smartphone, just because they are two of the biggest productivity thieves.
This book taught me that there are activities in my schedule that are worth only $10. But there are also activities worth $1,000, $2,000, or even $10,000. I should be doing only activities worth thousands of dollars and ditch the ones worth almost nothing.
I also learned from this book that people should not find you if you want to be productive. It would be best if you disappeared from the face of the earth. That way, no one will interrupt you when you work on the key activities that’ll help you grow your business.
Additionally, I learned from this book how important it is to say no ruthlessly to every activity or person that will distract me from my goals, even if that person is an important client or a loved one.
It doesn’t matter if they get pissed.
Read this book. As its title suggests, it contains no B.S. advice.
Email Players Skhema Book by Ben Settle
An audience of ready-to-buy customers is one of the most valuable assets any business can have.
The bigger your audience is, the more profitable your business can be. And having an audience is a crucial factor when aspiring to seven figures because many customers within that audience will buy from you multiple times during many years.
The majority of people think about social media when they hear they need to build an audience.
But the truth is, not everybody has what it takes to turn on the camera, record himself talking persuasively about his ideas, and then upload the video to YouTube, Instagram, or Facebook.
I admit I don’t have what it takes to record persuasive video, but, boy, can I write.
For people more prone to writing (like me), email marketing is a great way to build an audience online.
Also, social media platforms change, but email addresses don’t.
The daily email method Ben Settle teaches will help you make your audience remember you every day and will drive sales daily.
You can only get the Email Players Skhema Book when you sign up for Ben Settle’s monthly paid newsletter.
Infotainment Jackpot by Ben Settle
Having an audience is vital to reach seven figures. But you won’t keep that audience, and they won’t buy from you if they don’t like you and if they don’t like what you say to them.
Enter Infotainment Jackpot.
This book gives you a framework to make your content more entertaining.
The truth is, most people consume social media and email content based on how entertaining it is.
If your content reads like a scientific paper, nobody will read it. And if nobody reads it, you won’t make any sales.
Your content needs to be engaging, and Infotainment Jackpot by Ben Settle will teach you how to do it quickly.
Help Them Grow or Watch Them Go by Beverly Kaye & Julie Winkle Giulioni
Unless you have an info product business, growing your business also means developing the people who work there.
In my beginnings as an entrepreneur, I was a terrible boss.
I confess. I saw my employees only as a step to reach my goals. But that backfired immediately.
Your employees are humans. All humans have personal and professional goals. If you want them to give you their best, you need to help them grow and help them reach their own goals through your business.
In the end, your employees are the people that will make your business work because you can’t do everything in it. You need their help. The only way they will give you their best is by caring for them and helping them grow.
The ideas in each of these books made me have multiple epiphanies.
This year my revenue will almost hit the $600,000 mark.
I’m halfway through the seven figures. But it’s only a matter of keeping myself grinding until I reach them. I’m 100% sure I’m on the right path.
What I want you to think about is that, as Marshall Goldsmith says in his book title: “What got you here won’t get you there.”
If you want to break the seven-figure barrier, you need to think differently.
Changing the books you read is an effective way to do it.